Privacy Policy

Last updated: September 18, 2025

Overview

Are Tracking Links Dead? is a testing tool that helps marketers understand how email clients handle tracking parameters. We are committed to protecting your privacy and handling your data transparently.

Information We Collect

Information You Provide

  • Email Address: We collect your email address when you submit a test to send you the tracking link test email.
  • Tracking Parameters: We collect the tracking parameters you want to test (utm_source, utm_medium, etc.).

Information Automatically Collected

  • Test Results: When you click the test link in the email, we automatically collect which tracking parameters survived the journey through your email client.
  • Technical Information: Basic server logs including IP addresses, browser type, and access times for security and troubleshooting purposes.

How We Use Your Information

We use the information we collect solely for:

  • Sending you the test email with tracking links
  • Displaying your test results
  • Maintaining and improving our service
  • Security and fraud prevention

Data Retention

  • Email Addresses: We do not store your email address. It is used only to send the test email and is not retained in our systems.
  • Test Data: Tracking parameters and test results are temporarily stored in memory only during your testing session and are automatically deleted.
  • Server Logs: Technical logs are retained for 30 days for security and troubleshooting purposes, then automatically deleted.

Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties, except:

  • Email Delivery: We use Postmark to send test emails. Postmark's privacy policy governs their handling of email delivery data.
  • Security: We use Cloudflare Turnstile for spam protection. Cloudflare's privacy policy governs their data handling.
  • Legal Requirements: We may disclose information if required by law or to protect our rights and safety.

Third-Party Services

Our service integrates with:

Security

We implement appropriate technical and organizational measures to protect your data:

  • HTTPS encryption for all data transmission
  • No persistent storage of personal information
  • Regular security updates and monitoring
  • Minimal data collection principle

Your Rights

Since we don't store your personal information, most data subject rights are automatically fulfilled:

  • Right to Access: You can see all data we have about you during your testing session
  • Right to Deletion: Your data is automatically deleted after your session
  • Right to Portability: You can copy your test results from the results page
  • Right to Object: You can stop using our service at any time

Cookies and Tracking

We do not use cookies or tracking technologies on our website. The only tracking that occurs is the intentional testing of tracking parameters that you submit for analysis.

Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

International Data Transfers

Our service may be hosted on servers in various locations. By using our service, you consent to the transfer of your information to these locations, which may have different data protection laws than your jurisdiction.

Changes to This Policy

We may update this privacy policy from time to time. We will notify users of any material changes by updating the "Last updated" date at the top of this policy.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

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